The problem statement:
   There is no way to uniquely identify, and quickly and easily find back a specific wine and all relevant
   information about that wine.

   This lack of wine market transparency has important consequences for consumers and companies.

The product portfolio of wines that a producer carries is not always clearly specified

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Many large wine producers provide sales and marketing information about their products through website and collateral. Given just any wine producer however, consumers and retailers have no simple way to find a clear list of all the wines this producer carries - especially taking into account the different combinations of bottle volumes and vintages. Some wines are not produced in some vintages, or not in certain bottle volumes.

For most of wine producers worldwide, such crucial product information is not easily available to consumers and retailers in a consistent and clear format.

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