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Step 3: Information for consumers and business partners
The key strength of the ISWN system is the design to integrate and share all possible
aspects of wine information, to give the world the quality information they want and
need about your wines.
In the Internet age of free flow of information, the ISWN code provides the structure
and fills in the missing levels required to seamlessly integrate information
and all types of rich content about:
wine producer (ISWN-P) , wine (ISWN-W), wine vintage (ISWN-V), and wine bottle (ISWN-B)
Click on the ISWN-codes to learn more about it
Click here to get the full size version
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How searching for wine information about product, price and quality
affects wine consumers behaviour and satisfaction
A fundamental dilemma confronts retailers with stand-alone website on the internet … For consumers, the main potential advantage of electronic shopping is a reduction in search costs for products and product-related information. Retailers, however, fear that such lowering will intensify competition and lower margins ...
The challenge to electronic merchants is not to fortify their defensive positions in an environment that is arguably doomed to fail. Rather, their task is to learn how to provide consumers with useful product related information that will increase consumer retention by increasing consumers' consumption satisfaction with the merchandise they purchase.
... it is in their interest to make the informational base include richer differentiating information.
Electronic sellers can use learn about consumers' tastes and use this information to provide better and better-tailored advice about what alternatives would maximize customer utility. … retailers can better use electronic commerce not to compete on price but to capture the value of differentiation for their customers, and hence, for themselves.
Research Paper by John.G. Lynch, Duke University and
Dan Ariely, Sloan School of Mgmt, MIT
in Marketing Science 2000
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